Octera and Cytech sign global alliance agreement
Octera Solutions Inc. of Carlsbad, CA and Cytech of Hong Kong along with its ASEAN subsidiary today announced a comprehensive alliance to offer global semiconductor technical support and product distribution service to their manufacturing partners, such as Altera Corporation. The agreement includes the ability to cross-market the companies' respective IP portfolios, to run global marketing campaigns, to effectively cover OEM customers with design and manufacturing across more than one geographic region and to provide effective tracking of design projects wherever the production takes place in the world, removing the need for complex and inefficient internal tracking systems.
'This is a comprehensive agreement and represents a big step forward for our company' said John Burton, President of Octera Solutions. 'For four years now we have been pioneering a highly technical approach to selling semiconductors in North America, including the field technical personnel, our central design services engineering team and the development of innovative marketing campaigns, IP and reference designs. At one stroke we are now able to fully work with our global customers, track business to Asia and promote our services across the entire globe. Cytech has the same philosophy of system level solution selling for semiconductors, the same suppliers and fundamentally 'get' what we are trying to do. They are the perfect partner for us'.
'We have been impressed with Octera's progress in North America' commented Johnny Chan, CEO of Cytech. 'Although still relatively small compared to the broadliners, they are growing incredibly quickly and offer a true, technically focused distribution service for their linecard. Many of their customers manufacture in Asia and we are able to help them track orders right across the region through our offices there. Moreover, we can now work with many North American and Asian customers, who have engineering in both locations, in a way that has not been possible before. In addition, Octera instantly provides the best possible North American sales vehicle for our own IP and services. We see boundless opportunities for the two groups working together in the future.'